Freeport Czech Republic

Web Site : http://www.freeport.at or http://www.freeport.cz

The management reviewed and re-focussed the Freeport International Outlet business model including:

  • Reduced rent and cost
  • Introduced a new management structure and team
  • Incentivised team and clear KPI’s
  • Conducted postcode mapping and targeted marketing to non-user consumer groups.
  • Reviewed and repositioned the proposition and marketing activity

Freeport International Outlet has 23,000m2 of retail space including 65 shops and 6 restaurants and coffee shops. It draws 1.5m visitors a year from Austria and the Czech Republic. It is located in the former duty free zone near to an extensive range of shopping and leisure facilities. It can be found at Kleinhaugsdorf (Hate) on the Czech-Austrian border 45 minutes north of Vienna.

European Portfolio - Asset Management and On-Site Operations